So the deal is done, Kraft now own Cadbury.
In 2009 Cadbury lived up to it's founding values by making it's flagship Dairy Milk brand Fair Trade.
Kraft however have made little effort to put principles ahead of price when sourcing raw materials for it's brand's, including coffee. Let's not forget that up until 2007 Kraft was owned by tobacco giant Philip Morris.
Whilst a handful of hedge fund managers who speculatively bought Cadbury's shares are now better off. The estimated twelve thousand children who are forced to work as slaves in the West African cocoa plantations face a bleak future. Let's hope that the glimmer of hope from Cadbury's step towards Fair Trade wont be extinguished by this deal.
Hear, hear, Dan. I had similar thoughts - see here.
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