What's the point

Do you know your purpose?


Being in business implies a desire to make money but making money is not an end in itself.


For some the goal is to make enough money to buy a yacht, fund their children's education or to have the time to travel.

These personal goals can be quite motivating for their owners but tend not to inspire others. The employees who's commitment and dedication will ultimately determine whether the goal is achieved also need a 'cause' to work for.

An increasing number of entrepreneurs have instead set their businesses a purpose which goes beyond making a profit to making the world a better place;


"We sure aren't perfect, but we're trying to do the right thing.
It might make us sound a bit like a Miss World contestant, but we want to leave things a little bit better than we find them. We strive to do business in a more enlightened way, where we take responsibility for the impact of our business on society and the environment, and move these impacts from negative to neutral, or better still, positive. It’s part of our quest to become a truly sustainable business, where we have a net positive effect on the wonderful world around us. "
http://www.innocentdrinks.co.uk/


"Why are we in business? For us it is not as simple to make a profit. Like any company we require a profit to stay in business. But it is not the reason we are in business. The thing that has not changed from day one is the desire to make people think about the world we live in. This is, and always will be, why we are in business."
http://www.howies.co.uk/


"Wealth creation, for distribution.
We want to see our profits and resources used to support a range of community and social projects as well as strengthen our business."
http://www.freshgroup.co.uk/


If you are starting a business make time to work out your purpose, it's the single thing that will motivate your future staff more than pay and conditions.